Don  Romano
"The H-Factor."


A new Hyundai is emerging. One that I believe will surprise a number of people.

For years, Hyundai has been relentlessly pushing the boundaries of conventional automotive wisdom by developing award-winning, convention-shattering vehicles. The all-new Genesis and Sonata, for example, showcase our new design language, are packed with cutting-edge technologies, and deliver an incredibly rewarding driving experience... so much so that both have won high-profile awards from the Automobile Journalists Association of Canada.

Hyundai is also the first company to offer a hydrogen-powered, zero-emissions fuel cell electric vehicle to Canadian customers. Unlike conventional battery-electric vehicles, the Tucson Fuel Cell refuels in less than 5 minutes, has a range of over 420 km, offers seating for five, and features a fully useable cargo area. It’s newer, greener thinking, without compromise.

With this calibre of product to showcase we’re also building new facilities. Hyundai dealers in Canada and around the world are evolving, transforming, with a more premium look.

Finally, every Hyundai dealer and every Hyundai employee has committed themselves to customer service. We’re continuously elevating every touch-point, every interaction, and every opportunity to experience the Hyundai brand to lead the industry in customer experience.

We call this “The H-Factor”. It’s a creative expression of Hyundai’s drive to exceed your expectations. Whether it’s the product, the dealership, or the customer experience, we want it to be unequaled.

That’s our commitment to you.

Don Romano
President and CEO
Hyundai Auto Canada Corp.

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